Wink | Visualizing Product Benefits
Overview
The Wink is the multimedia platform (Rostelecom service). It has supplemented the ecosystem of services for private clients. This is an evolutionary stage in the development of "Interactive TV". Wink currently combines a mobile application, web portal, and Smart TV application.
As an art director on the client side, my task was to create a visual communication materials to promote a new service on the market and deliver the key benefits of the platform to users across different channels, including digital ads, special projects in digital, outdoor advertising, and TV commercials.
To communicate the benefits of the platform, i collaborated with an illustrator Radik Zagidullin to create a series of key visuals dedicated to each of them. My role was to develop a visual metaphor for each advantage, convey the correct meanings, and ensure that these key visuals were in a consistent style within the framework of the new branding.
Visualizing Product Benefits
Outdoor Advertising
Product Promo Stand
In multiple Rostelecom sales offices, we showcased Wink promotional stands featuring designs and a series of printed materials I created.
Art Director, Designer: Narykova Maria | Illustrator: Radik Zagidullin
